Khan Academy vs. OurMus.Net growth timelines

For Salman Khan (of Khan Academy) to expand his project from his cousin Nadia (2004) to:

  1. dozens of users (2005)
  2. hundreds of users (2006)
  3. thousands of users (2007)
  4. tens of thousands of users (2008)
  5. hundreds of thousands of users, quitting his job as a hedge-fund manager, getting $110,000 (from the interested spouse of a venture capitalist), an actual office, and a handful of employees (i.e., other than himself) (2009)
  6. millions of users and getting multiple millions of dollars (from the Gates Foundation, Google, etc.) (2010)

took:  1. one, 2. two, 3. three, 4. four, 5. five, 6. six years.

By comparison, from my initial handful of business training sessions in September 2012 to the point of making my vaguely similar OurMus.Net a reasonable success (i.e., also on my own), I have:  six MONTHS!

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A Digital End-Run around Musicology

I’ve been struggling for quite some time as to how to proceed with a combination of music scholarship and information technology. I have a Ph.D. and work experience in musicology (including research and courses taught on popular music and film & TV music), but I also have a Certificate and work experience in software development (including a web database project for the American Musicological Society).

My first attempt at a Digital Public Music History & Culture, the Music Discussion Network (MDN), would have resulted in a member-based community open to the public to post links to pieces of music, fill in relevant information fields, and participate in discussions about that music. It would have been paid for through annual fees of $40 per member (a cart mechanism was incorporated into the site), and I also experimented with on-site ad placements (i.e., about music, but it never worked very well). The first incarnation of MDN, however, never made it past its beta-testing stage in the summer of 2011.

My second attempt, the Music Discussion Network mark II (MDN2, now at http://music-scholars.net/mdn), was inspired by the Khan Academy (instructional materials for high-school students in math, science, etc., at http://khanacademy.org) and its humanities sub-site Smarthistory (an art history web-book mostly used by university students, at http://smarthistory.khanacademy.org). The Khan Academy is free, public, and funded by multi-million-dollar educational-foundation support from the Gates Foundation, Google, and so on. It has delivered 225 million lessons to people all over the world (including discussions, etc.), and even Smarthistory (which was originally developed at other institutions) has had 5 million visits. For MDN2, in late 2011 and early 2012 I made eleven music instructional videos of about 10-15 minutes, but each of those took about 20-25 hours create. Without institutional affiliation (i.e., unemployed), it seemed extremely unlikely that I would be able to (1) build a full system without getting other scholars to collaborate on it with me or (2) monetize my efforts, such as by making its materials available for purchase by students enrolled in specific courses at colleges and universities.

My third attempt, the Music Scholars Network (MuSNet, http://music-scholars.net), tried to combine MDN and MDN2, but according to a member-contributed subscription model geared specifically towards music academics, including adjunct instructors and graduate students. The site thus included job postings, calls for papers, teaching materials (such as my instructional videos from MDN2), conference information, research activities, and so on, and discussions possible for all posted items. MuSNet had a substantial portion of its materials available to the public, but only its members would be allowed to add or discuss things. It offered a 1-2 month free trial, then a modest membership fee of $30 per year (incorporated via PayPal). A web survey suggested that some music scholars would be willing to pay a small amount for such a thing, but it was never clear that this could become a viable business that would grow beyond more than a few hundred members. Very few music scholars have the time or energy to participate in such a thing and it is also not how they expect to do things, so it actually makes much more sense to focus instead on building something useful for interested members from within the vastly larger public of music aficionados.

MuSNet2 will focus once again on instructional materials, but it will be free, public, and with discussion capabilities available to any registered member. It will retain the name “Music Scholars Network,” but with the significant change in emphasis that anyone who studies music is a “music scholar.” The site will initially be built by me, including at least a few new instructional videos each month, but it will also be “collaborative” in the sense of including links to many existing music instructional videos already made publicly available by others but also fully researched and tested by me. I will thus endeavour to have the site become similar in scope to the Khan Academy’s Smarthistory web-book within about six months and with a large-scale, public, promotional undertaking through YouTube, Vimeo, Facebook, Twitter, and so on. This renewed focus would potentially reach hundred of thousands (or even millions) of people, as opposed to a few hundred music academics. The site would then become part of—and paid for through—an existing system of educational materials, such as the Khan Academy (free and public) or a college or university that offers online arts and humanities courses for money (increasingly the case in the UK) or Massive Open Online Courses (MOOCs, which are free and typically have thousands of students for each course). Once MuSNet2 is part of a larger system, it could then also begin to include contributions by specialists covering additional areas of music history & culture. That is what Smarthistory was able to do to expand its art-history offerings once it became part of the Khan Academy.

The Music Discussion Network (paper summary)

On March 31, 2012 at Rider University in New Jersey, I presented a paper about the Music Discussion Network (and related issues) at the American Musicological Society’s annual Teaching Music History Day.  On April 21 at Hamilton College in upstate New York, I also presented an updated version of the paper at an AMS chapter meeting.

In the first part of the paper, I discuss the idea of public musicology (open, shared, etc.), my recent return to school to study software development, and my subsequent plan to combine public musicology with web software and web content development.  I include an overview of how the Music Discussion Network is structured to include a wide variety of music, instructional videos, piece recordings, lyrics, reviews, information fields, and areas for members to contribute to discussions of specific topics.  Then, I explain how I go about making the instructional videos (which are on MDN’s YouTube channel) and how things are organized as individual topics pages on MDN itself.  I play excerpts from the instructional videos about Bob Dylan and Chopin and a clip from the music video for Laurie Anderson’s “O Superman.”  In addition, I demonstrate how the dynamic, data-driven nature of MDN makes it easy to find related materials by clicking on links, searching, and browsing.

The second part of the paper covers several, non-music-related inspirations for MDN.  These include the Khan Academy, which provides over 3000 free instructional videos (mainly for high school students) on science, math, history, etc., but now also includes an art-history project (mainly for non-major undergraduates) called Smarthistory.  The Khan Academy’s videos have been viewed more than 130 million times (often as a part of “classroom flipping,” where students study such materials on their own), the system has significant financial support from the Gates Foundation and Google, it has grown to include a series of practice exercises, and it is used by a number of school boards.  Similarly, Stage 2 of MDN will include premium/paid content for university/college contexts, such as example test questions, automated online tests, ideas for essay subjects, and course-specific blogs.  Another inspiration for MDN is George Mason University’s Center for History and New Media, which includes a digital history Ph.D. program, dozens of IT professionals, software tools, and involvement in more than 100 public digital history web projects, with over 13 million users per year.

Then, in the paper’s third and final part, I get into some broader issues and contexts.  For example, in his writings about digital history, CHNM’s director Dan Cohen has broached the issue of the “tribe” (validation, etc.), and I pose some related questions regarding MDN, such as whether I should concern myself with such things as conventional peer review and academic publishing.  I also address musicology’s little-discussed tenure-track (or similar) hiring rate of less than one-third and how the American Musicology Society’s new career-development guide is of almost no use in preparing for a “non-academic” career.  Cohen also discusses the importance of curation and methodology, and I argue that musicology, too, needs to start thinking about those things (for example, to develop a “digital musicology”) and about becoming more public.